Thursday, May 15, 2014

Building a Loyal Following

Here are three classic methods for building a loyal following, whether it be on Twitter, Facebook, LinkedIn or wherever:

1. Provide something of value. Are you an expert? Can you share some of your expertise? Are you funny? Are you talented? Find something you can deliver. Find your purpose.

2. Build trust. Trust is built through reliability, honesty, respect. Do you treat your followers with respect? Are you honest and reliable in your responses?

3. Providing something new. The new-kid-on-the-block phenomena allows everyone with something to say to get some limelight. The challenge is to maintain the innovations. Keep delivering new things and your audience will be loyal and it will grow.

What do you think builds a loyal following?

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