Apparently Heineken, the top 3 beer company, has 6 million Facebook followers. Skol has 3.5 million and Bud has 2.5 million.
If beer companies get it, and Heineken has some cool apps and games on its page, things are moving on. Forget staying still. If you want to survive you will have to get social media too.
Here is the link to the full story about what all the top beer firms are doing in detail: