If you are in a medium or large organisation it is likely that some divisions or individuals in the organisation are already engaging on social media.
In order to integrate, coordinate and effectively manage social media the first step you will need to undertake is an audit of the current use of social media in every part of your organisation.
Below are the principles of a "7 pillars of social media" audit, which you will need to report on to senior management to ensure that you have a good understanding of where you are now in social media, and to allow you to develop a social media plan.
The key process in a 7 pillars audit is a staff questionnaire and interview process to establish:
1. All current SM identities and stats (followers/posts per day/engagement/content plan etc).
2. All planned and possible SM opportunities.
3. Existing or planned governance document.
4. SM engagement analysis by seniority/position (who/what/when).
5. SM monitoring (sentiment/mentions) current & planned.
6. Software Tools in use and planned.
7. "Best competitor" analysis of optimal SM usage.
A 7 pillars social media audit can be undertaken every six months to allow you to update your social media plan on a rolling basis to include changes in all aspects of the 7 pillars. If you want further detail on each pillar and assistance on carrying out an effective social media audit please contact the author on firstname.lastname@example.org
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