Monday, July 9, 2012

Social Media in practice #2: An update: SM 4 a London premium property site

This post is the second in a series about putting social media theory into practice.

A small premium property agency in London has been looking to update their web site. Over a two day period I created the following blog:

It features a listing of properties prominently and is almost a crossover between a property listing site and a blog.

I then created two Twitter accounts - this is one:

This post is an update on the results in the past two weeks. 

The blog/web site has had 263 views in two weeks. The best day was last Thursday, when 40 views were recorded. Here is a listing of where people have come from who viewed the site over the last few weeks:

Two Twitter accounts will slowly follow people interested in property in London. Already, within two weeks, they have 627 followers. A few of these will be likely clients. I don't expect much of a return for the time involved in setting all this up, Tweeting daily, and reporting on it all, until about three months has passed 

The Twitter account tweets a 50% mix of links to the Allytta blog and 50% London/property industry news.

The main benefits so far are probably more about good client relationships, but I do expect real business to be generated from the site and Twitter feeds soon. What do you think?

Come back here each month and I will update you on progress on this real life example of the use of social media for an SME business in the UK.

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