Here are three classic methods for building a loyal following, whether it be on Twitter, Facebook, LinkedIn or wherever:
1. Provide something of value. Are you an expert? Can you share some of your expertise? Are you funny? Are you talented? Find something you can deliver. Find your purpose.
2. Build trust. Trust is built through reliability, honesty, respect. Do you treat your followers with respect? Are you honest and reliable in your responses?
3. Providing something new. The new-kid-on-the-block phenomena allows everyone with something to say to get some limelight. The challenge is to maintain the innovations. Keep delivering new things and your audience will be loyal and it will grow.
Wednesday, February 29, 2012
Tuesday, February 21, 2012
So many things to Tweet about!
Here is a link to a list of 42 things to Tweet about: http://socialmediatoday.com/pammoore/471693/42-things-do-twitter-besides-tweet-spam-coupons
If you prefer shorter lists, something you can get fast, here's my list of 5 things to Tweet about:
1. Something interesting you or your organisation is doing, or an event in your lives.
2. A blog post, Facebook page or other post you have created.
3. A reply to an interesting post, mention or retweet that someone else created.
4. Something funny, a quote, a joke, a comment.
5. Something serious, a quote, a saying, a comment.
If you prefer shorter lists, something you can get fast, here's my list of 5 things to Tweet about:
1. Something interesting you or your organisation is doing, or an event in your lives.
2. A blog post, Facebook page or other post you have created.
3. A reply to an interesting post, mention or retweet that someone else created.
4. Something funny, a quote, a joke, a comment.
5. Something serious, a quote, a saying, a comment.
Tuesday, February 14, 2012
The Tipping Point Strategy
The music business gets social media. Lady GaGa had 49 million Facebook followers in 20111 and Rihanna 50 million. Rihanna is the second most popular music star on Facebook behind Eminem.
In the last few months of 2011 Rihana's label, Universal, used a tipping point strategy to leverage her followers in the run up to the launch of her new album and single, We found Love.
Followers were encouraged to visit a new site, post content and like a new page and go on missions. Only when a certain number of likes had been achieved were rewards released. Rewards included song lyrics, a release date, cover image and videos This strategy has been used before, but it hit the jackpot this time. They achieved:
+ Over a 100,000 Tweets a day during launch month
+ 420 million Facebook wall posts
+ Triple platinum success for her single and a No 3 debut for her album
In the last few months of 2011 Rihana's label, Universal, used a tipping point strategy to leverage her followers in the run up to the launch of her new album and single, We found Love.
Followers were encouraged to visit a new site, post content and like a new page and go on missions. Only when a certain number of likes had been achieved were rewards released. Rewards included song lyrics, a release date, cover image and videos This strategy has been used before, but it hit the jackpot this time. They achieved:
+ Over a 100,000 Tweets a day during launch month
+ 420 million Facebook wall posts
+ Triple platinum success for her single and a No 3 debut for her album
Thursday, February 2, 2012
Supercharging social media with storytelling techniques: #1 Conflict
Since time immemorial we have gathered by the camp fire to listen to tales of monsters, fair maidens and battles long ago.
An interest in such stories seems hard wired into our genes.
The challenge for social media strategists is how to use such genetic hard wiring to increase the audience for any given post and build its emotional resonance. I will use post to describe anything from a short Tweet to a longer blog post.
One of the first things to consider is conflict. Conflict doesn't simply mean having a bad guy and a good guy, an antagonist and a protagonist, it's also about taking on the "machine".
If you can frame your brand, your organisation or your output as a struggle between good and evil, then you can build the emotional involvement that will inspire people to retweet, mention or pass on your post.
You will have reframed your post using one of the oldest story-telling techniques.
To support this site - over 60 free posts so far on social media for you to explore - please buy one of my novels, The Istanbul Puzzle or The Jerusalem Puzzle or my guide to social media. And enjoy!
An interest in such stories seems hard wired into our genes.
The challenge for social media strategists is how to use such genetic hard wiring to increase the audience for any given post and build its emotional resonance. I will use post to describe anything from a short Tweet to a longer blog post.
One of the first things to consider is conflict. Conflict doesn't simply mean having a bad guy and a good guy, an antagonist and a protagonist, it's also about taking on the "machine".
If you can frame your brand, your organisation or your output as a struggle between good and evil, then you can build the emotional involvement that will inspire people to retweet, mention or pass on your post.
You will have reframed your post using one of the oldest story-telling techniques.
To support this site - over 60 free posts so far on social media for you to explore - please buy one of my novels, The Istanbul Puzzle or The Jerusalem Puzzle or my guide to social media. And enjoy!
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