Thursday, March 29, 2012

Supercharging social media with storytelling techniques: #4 Characterization

Another storytelling technique you can use to build social media engagement is characterization.

Characterization builds empathy between the reader and your post or feed/series of posts. But how do you do that?

Characterization is built by revealing personal details. It's in the advice to "be personal", but we can expand on that idea to give real depth to a personal or business brand. You can give your brand a character. You can reveal its struggles, its growth pains, its strengths. The keys to fast characterization are markers. Where are you based, how old are you, who are your members, what do you do, how do you enjoy life, what do you value, what do you wear? These are just seven markers of a character. Think about how you can use yours to give your posts character. And supercharge engagement with your followers.