Monday, August 27, 2012

A radio interview about the power of social media to do good

In the interview with Dave Fanning on Ireland's national RTE2FM station I argued that social media is a force for good.

I believe the openness and transparency that is forced on us by being involved in social media are a huge long term cultural benefit. Corruption, trickery and fraud are all exposed by openness and transparency.

In Ireland we have suffered too much from all these ills.

I know social media is no magic wand, which will change us all overnight, but slowly, with each post, the veil of secrecy is lifted, just a little.

Listen to some of this argument in this ten minute interview here.

To support this site - over 60 free posts so far on social media for you to explore - please buy one of my novels, The Istanbul Puzzle or The Jerusalem Puzzle or my guide to social media. And enjoy!

Thursday, August 23, 2012

The Social Media Puzzle: Piece #1 What are your goals?

Social media can be viewed as a series of puzzles.

When you first start in social media it seems that everyone knows what you don't. The mysteries of social media are revealed slowly as you browse and experiment and learn. This series of posts will explore some important pieces of the social media puzzle, of relevance whether you're new to social media or an old hand.

The 1st puzzle I'd like to explore is, what are your goals for social media? The reason this comes 1st, for me, is because how you answer this will affect every social media action that you take.

If your goal is simply to increase sales of your paintings or widgets or nuclear reactors then there will be a series of steps you need to take to build relationships with people who might be interested in what you are selling.

This will however be rather a restrictive use of social media. It would be like installing a telephone in your offices and only using it for sales calls.

Every aspect of your business can be impacted positively by social media, if you let it. Human Resources, purchasing, accounts, shareholder relationships, PR, marketing, sales, service and R&D can all use social media tools to connect with people, listen and communicate.

You can use social media as a creative tool too, to allow you to express whatever you want; your love of fly fishing or photography or ball room dancing. And you can use social media to build relationships widely.

So when you are thinking about goals for social media, think about the other sides of this puzzle piece, think about the hidden layers that social media can bring.

This is the 1st in a new series of posts. In the series I will explore various hidden and puzzling aspects of social media.

Your thoughts, comments and reactions will be gratefully received.

To support this site - over 60 free posts so far on social media for you to explore - please buy one of my novels, The Istanbul Puzzle or The Jerusalem Puzzle or my guide to social media. And enjoy!

Tuesday, August 14, 2012

AS/MS is growing! New projects and clients:

In the past month Advanced Social/Media Services, your global social media consultancy, has picked up a number of new clients and projects.

First off, we ran a one day course at the Irish Writers Centre July 14th, which was so oversubscribed a second one day course was organised on August 11th to deal with the overflow. Both courses were very well received with many compliments from participants and the centre. They were a wonderful experience for all and had a wide mix of people taking part in a very practical workshop.

Second, we have been invited to run an 8 week one-evening-a-week course at the Centre for Creative Practice in Dublin on How to Get your Work noticed from September 19. Details here. I look forward to working with people from all backgrounds to help them get the most from social media in the most creative ways possible.

Third, we have new clients for our consultancy including a leading Irish diamond jeweler, Turkey's most prominent event management company and one of Ireland's leading publishing companies. In addition our contract to manage a blog for a London property agency has been extended.

Fourth, our guide Social Media is Dynamite is nearing completion and will be available in September from Amazon. If you want to read a pre-publication copy for free email: lpob at outlook.com All we ask in return is that you reply with some comments on what you thought. This offer will close at the end of August 2012.

Below is an image of the 5 star hotel in Istanbul where our events management client in Turkey holds many events.