Thursday, November 28, 2013
At last, the 3 Keys to Higher Click Thru Rates
Getting more clicks is all about mastering language. If your goal is to get people to click on something you must think about each word and what it does, and you must also think about the structure of what you are saying.
Here are my three rules for getting your click rate up:
1. The Promise. Offer something of value, aimed at your target market. And make it easily understood value. Visitors want to know there will be something in it for them when the click. Make it easy for them. Make people want to click through.
2. Tell a story. Here's a story in six words; "Baby shoes for sale. Never used." Respect the reader's intelligence. Keep it short and sweet. Stories can inspire and entertain. They can also get people to do things they wouldn't otherwise have done.
3. 5W&1H. Use who, what, when, where, why and how as ways to think about what you are asking people to do. Consider telling us who else likes what you are selling, what they are doing with it, when it will be most useful, where it is made, why it is useful and how to make it work. Then think of your own 5W&1H formula.
These are three ways to sharpen your use of language. You can use them in titles, in videos, in audio and in text.
What do you think of these three techniques for mastering language? Have I missed something? Let us all know in the comments below.
And here is one final thought; what would you do if you woke to find your partner missing? To find out what one person faced when this happened, click here.