Training Courses #1 & #2


Below are the outlines for two training courses for the use of social media in business. These courses can be run in-house, by distance learning, at a central Dublin training centre we work with or if you want in your city.

We also provide one to one training at your location, at our location, or by online video conferencing.

Social Media for Business Level 1
Learn how social media can help build your business and deliver real value

What this course delivers:
       
Expert training by a world class, FETAC qualified trainer, who used social media to win a global publishing contract. Laurence has 25 years of experience in the corporate world in management and customer facing roles. 
  •        A certificate on completion
  •        A post course support service to answer your questions
  •        Course notes you can take away so you can apply the material fast
  •        The latest thinking. 2013 updates on all social media applications

An overview of this one day course:

You will learn how to:
      1.       Set up accounts in key social media networks
      2.       Create a social media plan
      3.       Use social media to sell
      4.       Tactics to ensure success on each platform
      5.       Integrate social media with existing business & marketing activities

The 6hr/ 1day course includes the following modules:

1. Your objectives for social media?
Quick background to this new form of media
What are your objectives for social media?
The 7 key elements of a social media plan

2. Review of key social networking sites & account set up
Brief explanation about the main sites & site Q&A:
Twitter & Facebook for business
YouTube & LinkedIn for business

3. Engagement Strategies
Who to follow
What to say
Delivering value - Driving traffic

4. Selling with social media
            Identify prospects, competitors & opportunities
Listen to prospects & competitors & spot opportunities
Create solutions that win more business

What you get
Learning packed one day course - 9:30am to 4:30pm or 6 x 1hr video conference sessions with homework.

Course pack
Course notes & a free copy of Social Media is Dynamite 150 page ebook.

Post-event support for 3 months
Email & telephone support on all matters relating to the course

Are you interested?       Email us now: lob@yourasms.com




+++++++++++++++++++++++++++++++++++++++++++++++



Social Media for Business Level 2
Take social media to an advanced level and create compelling social media sites

What this course delivers:
   
Expert training by a world class, FETAC qualified trainer, who used social media to win a global publishing contract. Laurence has a dynamic style from 20 years of training and in company management experience.
                          
  •        A certificate on completion
  •        A post course support service to answer your questions
  •        Course notes you can take away so you can apply the material fast
  •        The latest thinking. 2013 updates on all social media applications

An overview of this one day/6hr course course:

You will learn how to:
      1.       Use advanced tactics on each key social media network
      2.       Update and expand your social media plan
      3.       Use social media to sell & increase customer loyalty
      4.       How to measure & monitor social media platforms
      5.       Avoid costly mistakes and improve governance

The course includes the following modules:

1. Your objectives for social media?
What are your objectives for social media?
The 7 key elements of a social media plan

2. Review of key social networking sites advanced tips & techniques
Advanced Twitter, Facebook, YouTube & LinkedIn for business

3. Using social media to increase customer loyalty
Listening strategies & Responding strategies
Seeking customer community support

4. Measuring & monitoring social media
Sentiment analysis & Demographics
Tone & influencers metrics

5. Avoiding mistakes & improving governance
                Your governance document
                Pitfalls for each social media platform
                Dealing with social media disasters

What you get
Learning packed course 

Course pack
Course notes & a free copy of Social Media is Dynamite, a 150 page ebook.

Post-event support for 3 months
Email & telephone support on all matters relating to the course

Register Interest              Email us now: lob@yourasms.com

No comments:

Post a Comment